Do you know how often your customers play the game and for how long? How many times on average a player opens the app and then abandons it? If your games use ads, it's handy to know such things.
-Matthijs
> On 12 dec. 2013, at 20:48, Tenny <myemaildrop@gmail.com> wrote:
>
> The problem is I make games for living, user's behaviour is quite dynamic and based on many randomised events, while choices on UI (say buttons) are fairly limited and the performance can be keep tracked by IAP etc. Just not sure how such thing can be adopted to games.
>
>> On 13 Dec, 2013, at 3:40 am, Ted Oliverio <google@PlayNaked.com> wrote:
>>
>>
>>> On Dec 12, 2013, at 11:26 AM, Tenny <myemaildrop@gmail.com> wrote:
>>> Interesting topic. Never used any of those. One question I keep asking myself when reading this is what sort of information I need to dig out to help my business, really. Number of clicks on a button? user's workflow? why it is useful if my app doesn't involve multiple paths? Any thoughts?
>>
>> It's another tool to allow you insight into how your users are using (or not using) your product. Analytics help you see who is doing what, how often, or not doing something as often as you think/hope. They help you to determine what problems you are solving for your users and if you are creating problems. They allow you track the results of A/B testing (some apps behave differently based on random number, so marketing to review response to different behaviours.)
>>
>> It's a way of doing "hallway usability testing" in the field.
>>
>> I can't honestly think of an app worth downloading that wouldn't benefit from such information being available for analysis.
>>
>> --
>> "Love is a snowmobile racing across the tundra and then suddenly it flips over, pinning you underneath. At night, the ice weasels come." -- Matt Groening
>>
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